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FIGHT MND: THE BIG FREEZE 12

The
Brief

Working with the team at TGI Wildcard, we were tasked with bringing to life the stadium graphics for The Big Freeze at the AFL. The key stadium for the event took place in the Melbourne Cricket Ground, one of the world’s largest stadiums where we had 18 different screens to work with. We then resized the creative to fit other screens in 5 more Australian stadiums.

  • Melbourne Cricket Ground

  • Marvel Stadium

  • The Gabba

  • Optus Stadium

  • People First Stadium

  • Adelaide Oval

STADIUMS

The aim was to get people to donate to the cause by buying a digital beanie hat, encouraging everyone in the stadium to donate to FightMND and eventually fill the entire stadium as people donated. We supplied big screen and social assets when a certain milestone was met which reminded people to continue to raise money for the cause.

DELIVERABLES

  • 94 Perimeter LED Assets

  • 12 Social Assets

  • 11 Big Screen Assets

  • 7 Race LED Assets

  • 5 IPTV Suite Assets

  • 3 Stage Assets

    132 Total Assets Delivered

MELBOURNE CRICKET GROUND
CONTACT SHEET

Total Files For This Stadium: 106

SOCIAL MEDIA

Total Files: 12
Uploaded during the game as donations came in.

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